Web 2.0 anyone ?

It is not often I agree with John C. Dvorak, but his column in PC Magazine this week is worth reading.

The highly trumpeted concept of Web 2.0 is a marketing mantra designed to convince you to invest in new software acquisitions. The truth is that the Internet is changing in favour of a model where the users are in charge. The blog crazyness is a good example of a world where the content providers are no more big corporations, but also individuals. You can blog for free on services like Blogger. If you want to have more control, you can run you own blogging software. The best of them are open-sourced, ie free to deploy. Best of all, they are simple enough to use, even for Joe Blow’s grandmother.

The trouble with free software of course is that no-one is paying to use it. A nightmarish perspective for several companies which build their wealthiness on the fact that you are paying a lot to run their bloated software, incompatible with their competitors offerings. So, they have to find a way to milk the cow again.